Originally conceived by Jake Burton Carpenter as a creative outlet for his passion in Product and Creative Design, MINE77 has evolved into an editorial collection at the forefront of performance and street style, all while staying true to its deep roots in snowboarding. With meticulous attention to detail, Jake obsessively fine-tuned every aspect of the line, pushing Burton’s designs to new heights.

For the Mine77 Fall/Winter 2023 Collection, we embarked on a playful journey, infusing our rider-driven designs with retro flair and bold layering. Our aim was to craft a palette that exuded energy and irreverence, while honoring the retro tones ingrained in our brand's DNA. Drawing inspiration from graffiti, the prints direction boasts intricate layers of paint and writing.

The resulting mix-and-match combinations offer a plethora of unique looks, while the signature script logo for this season serves as the perfect unifying element.