Cutters Football Glove Redesign
Our team was tasked with refreshing Cutter’s football glove offering, completely re-imagining the collection and building new designs from the ground up. The goal was to bring new design language to the Rev, Rev Pro, Gamer, and Force collections for their version 3.0 re-launch, as well as implementing new materializations, branding, and details across the offering.
I had the opportunity to work on Creative Direction, color, and graphic applications for the collection, establishing a visual merchandising strategy for their line of Receiver and Lineman gloves. The team built a brand new, cohesive look and feel for the brand and product re-launch, and it was an exciting opportunity to work on football gloves that are being used at the NFL level by some of the game’s best athletes.
Year:
2016
Role:
Trend Direction, Color Palette Design & Application, Graphic Design & Application
Collaborators:
Product Design: Katie Voigt, Adam Karl
Trend / Concept: George Mench
4x Pro-Bowl Quarterback Michael Vick in the Gamer 3.0.
2x All-Pro Receiver Julio Jones zeroing in on the ball in the Rev Pro 3.0.
3x Super Bowl Champion, and Super Bowl LIII MVP Julian Edelman earning Cutters a place in NFL History. Edelman’s late game heroics and unbelievable catch helped to extend a crucial drive in the New England Patriots historic 28-3 comeback in Super Bowl LI.
The catch landed him (and us) on the cover of Sports Illustrated.
NFL Defensive Tackle Michael Brockers in the Force 3.0.
3x All-Pro WR DeAndre Hopkins extending to make an incredible catch look routine in the Rev Pro 3.0.
