Proper hydration and visibility are critical parts of any runner’s arsenal. Nathan Sports embodies the pursuit of new product innovations in the visibility, on-body hydration, and lifestyle accessory spaces.

Working out of Nathan’s Design Studio, I had the opportunity to help shape the visual identity for one of the market leaders in Running Essentials, creating products that are used and abused by thousands of athletes across the globe.

It was a lot of fun shaping the Color, Material, and Graphic direction of the brand over several seasons, helping to bring energetic and empowering product to market.

Programs included hydration vests, lumbar packs, and handhelds, passive and active lighting, and consumer water bottles.