Working with the National Basketball Association's social media team, I was tasked to ideate and create a variety of static and animated graphics for release across all of their social media platforms. Motion graphics were primarily focused on personal milestones or achievements of different players.
Icon set created as part of the new Jr. NBA initiative. The icons are slated to be utilized in a substantial refresh to their mobile and web platform for the website, which was created to be a resource for international youth basketball initiatives.
The NBA reached out to several designers looking for illustrations to implement in an All-Star Break emoji set. A few variants of each athlete were requested...with a focus on the two most prominent athletes of that season, Steph Curry and LeBron James. These designs were created to echo the simplicity and visuals of iOS emojis, with facial expressions inspired from the set as well.
This animation was created as a tribute to some found vintage Boston Garden video board animations. Taking the old-feel and updating it with modern players and architecture was a playful reference to the Championships of the 1980's. This was done as a personal project that can be played as a video, but also comes in simplified .GIF form for other applications.
Icon set was created to give a unified but fresh take on NBA logos. The aim was to simplify the logos of all 30 teams, while still being easily recognizable. Inspiration was taken from primary, secondary, and archival logos, and a few of them are unique configurations all together. The icons got a bit of exposure online, with over 50,000 views, 2,500 'upvotes', and over 300 comments on the social networking site Reddit. Someone even got the Lakers artwork prominently tattooed on their body, which was met with mixed emotions by my inner Celtics fan...
Working alongside Celtics and NBA Draft writer Kevin O'Connor, this project was a major face lift to his annual Draft publication. A compilation of Kevin's relevant articles, Draft Prospect analysis, Mock Drafts and more, the branding guide looked to tie in an assortment of information and data in a visually clear way.